[1][3] Oakley told the Australian Financial Review "We immediately started getting inquiries through social media of how to get featured on our page.

[2] The brand is known for eschewing logos and seasonal trends, instead of centering its designs around flattering fits[7] and showcasing healthy rather than overly thin models.

[10] As well as producing their clothing lines, the pair also have designed product collaborations with international brands, including Guess,[11] Missguided UK, BikBok,[12] and Wildfox.

[5][14] Oakley has personally partnered with brands as an ambassador, including American Express Platinum,[15] La Mer,[16] Seafolly Australia,[17] St. Tropez Tan,[18] and Carolina Herrera.

[27] Oakley's mother Lynette Laming was a model including the hostess on the popular television show “Catch us if you can” and whilst representing Australia was in the final 12 of Miss Intercontinental in 1980 held on the Island of Aruba in the Caribbean and Venezuela.