Internet celebrity

In this capacity they act as key amplifiers of trends across various genres including fashion, cooking, technology, travel, video games, movies, esports, politics, music, sports, and entertainment.

[2] As part of influencer marketing, companies and organizations may enlist internet celebrities to advertise their products to their fan base and followers on their respective platforms.

These forums allowed users to seek advice and help from experienced individuals in their field, increasing the availability of information beyond mainstream print media and corporate websites.

[3] Dedicated social media platforms emerged from these developments, providing users with the ability to create profiles and connect with others.

[4] Additionally, websites supporting blogging emerged around the same time, allowing users to publish long-form articles and stories.

Popular social media platforms include Facebook, Instagram, YouTube, Reddit, Twitch, Snapchat, TikTok, Twitter, Discord, Viber, WeChat, and WhatsApp.

Some people write journals or blogs, some make YouTube or TikTok videos, others post frequently on Instagram or Twitter (X).

For example, Zach Anner, a comedian from Austin, Texas, gained worldwide attention after submitting a video to Oprah Winfrey's "Search for the Next TV Star" competition.

[7] Viral videos from internet celebrities could entail a funny event happening in the moment, a popular new dance, or even a post on Twitter.

[19][20] The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing.

[37] Advertisers, in an effort to reach teenagers and millennials who do not watch regular television and movies, have started contacting YouTubers and other internet celebrities.

[42] The concept of the micro-celebrity was originally developed by Theresa Senft and P. A. Poitier in their 2008 book, Camgirls: Celebrity and Community in the Age of Social Networks.

[43] According to Senft and Poitier, the concept of the micro-celebrity "is best understood as a new style of online performance that involves people 'amping up' their popularity over the Web using technologies like video, blogs and social networking sites".

For example, Sister Furong (Fúróng Jiějiě, 芙蓉姐姐) received worldwide notoriety and fame for her self-promotion efforts through online posts.

In the online retailing business model, e-commerce-based wanghong use social media platforms to sell self-branded products to potential buyers among followers via Chinese customer-to-customer (C2C) websites, such as Taobao.

Internet celebrities may promote their products by modeling for their shops by posting pictures or videos of themselves wearing the clothes or accessories they sell, or giving makeup or fashion tips.

[62] Notable creators of dance covers, known as odorite (踊り手), who later debuted as idols include Kozue Aikawa from Danceroid,[63] Beckii Cruel,[64] and Keekihime.

[73] Cancel culture is a form of ostracism where an individual is excluded from social or professional circles because of certain past or present actions or allegations.

Cancel culture is a common term among internet celebrities where they may lose their source of income, fans, or reputation because of their controversial actions.

For example, Beauty Guru YouTuber Jeffree Star has faced many allegations of misconduct in his career, which include cyberbullying and vocally expressing racist remarks.

For example, Tanacon was an organization produced in collaboration with talent manager Michael Weist[80] involving a group of internet celebrities who were set to meet paying fans, but did not follow through.

A scholarly article published from Thammasat University in Thailand explains that the younger generation is becoming more attracted to the path of fame compared to the typical intellectual development and financial security route.

The Journal of Behavioral Addictions published by Akademiai Kiado evaluates a study that was done on Hungarian adolescents demonstrate these effects.