[2] Debuting at US$399 as a limited-edition offering of one thousand made-to-order[3] pairs,[4] the Never Surrender High-Top appeared on gettrumpsneakers.com, selling out within hours;[5] the website features cologne, perfume, and two additional sneakers.
The sneaker's quarter, tip, vamp, tongue, shoelaces, and heel are gilded, with the flag of the United States adorning the collar and sock lining.
[9] Michael Tyler, Joe Biden's campaign communications director, stated that Trump's sneakers were the "closest he'll get to any Air Force 1s ever again for the rest of his life".
[10] Fashion industry writer Derek Guy wrote that the promotion was "embarrassing", comparing French president Emmanuel Macron and British prime minister Rishi Sunak's formality to the event.
In the sketch—a fictitious film trailer for White Men Can Trump, host Shane Gillis portrays an office worker who discovers the sneakers, granting him the ability to mislead those around him of his accomplishments.