[3] According to Ullamaija Kivikuru, it copied the format of The Namibian in order to establish credibility.

[3] New Era is published in English and five indigenous languages: Otjiherero, Oshiwambo, Damara/Nama, Silozi, and Khwedam.

The Minister of Information and Communication Technology has the ability to appoint and discharge members of the board of directors.

Several researchers report that government ministers have acted as direct owners of the newspaper, telephoning the editorial department about articles that have criticised them.

"[5] However, a 2006 study by Swedish students found New Era to be "more critical and fierce" than The Namibian.