"New Thing" appears as a promo for designer Prabal Gurung's 2012 Resort Collection and in the 2011 Adidas "Women Go All In" advert.
Gurung, who cites Rye Rye as his muse, wanted the artist to showcase his work "in a way that highlighted its bright and graphic elements".
[1] It subsequently premiered on VEVO and YouTube on July 1, 2011.
The video features Rye Rye and several dancers dancing Baltimore club dance moves on a stage, with lights in the background and clothes inspired by Gurung's line.
[2] Gurung wanted Rye Rye, an early muse of the designer to showcase his designs in the video, for he felt the musician's unique style, graphics and music complimented his work.