Philip Morris USA spent tens of millions of dollars developing the product, but it never received any credible third-party endorsement.

Laboratory analyzes were also underway to determine the true composition of Next cigarettes, with the suspicion of a strong predominance of blond tobacco.

The Probate Commission, which was made up of the Ministries of Trade and Industry, Health, Agriculture and Finance, was called in to make its own investigation and react to that.

For the introduction on the Moroccan market of Next, premium brand of brown tobacco, the distributor had chosen the southern regions of Casablanca, including Kelaâ Sraghna, Marrakesh, areas known for the preference of Value For Money (low cost) cigarettes.

The controversy intensified a week before the publication of a new list of cigarettes in the Official Bulletin, provided by the law in early June of each year.

[4] [needs update] Next was or still is sold in Canada, United States, Costa Rica, Colombia, Brazil, Argentina, Luxembourg, Belgium, Sweden, Germany, Austria, Spain, Poland, Czech Republic, Slovakia, Bulgaria, Greece, Estonia, Lithuania, Ukraine, Russia, Morocco, Israel, Pakistan, Taiwan and Hong Kong.