[4] Business started to pick up after six months, and local students and motel residents came to call the store "The Two Four".
[2] Tony Allison, nephew of founders Denise and Andrew Lane, became the company's first chief executive in February 2012.
[3] Allison left the company in April 2019, and Denise and Andrew's son Matthew Lane took over as general manager.
[9] Under Alert Level Four, they were not allowed to sell major products like coffee, milkshakes and heated food.
[2] Night 'n Day, along with The Warehouse and other retailers, expressed an interest in taking a greater role in the grocery market if the duopoly was broken up.
[2] The chain introduced its own coffee and food brand, Helova Coffee, in 2010, and began selling its own Helova branded frozen yoghurt, cream freeze, slushies, fudge and tea in 2015.
[5] The chain offers a range of products via UberEats and other delivery apps,[5] including meal combos, snack food, pizza, pies, milkshakes, coffees, ice creams, deserts, drinks, and basic groceries like milk and bread.
It also considered the lack of fresh meat and potatoes during its two visits, the 24-hour nature of the shop, and the dominance of convenience food and confectionery.
[15] In the same year, the company also withdrew an application to renew its liquor license for its flagship store on Dunedin's Regent Street due to opposition from the University of Otago[16] and the Dunedin City Council Licensing Office for reasons including the inability to provide key documents such as certified annual sales data.
[17] Pre-packaged salads sold at Night 'n Day and other grocery retailers were recalled due to potential listeria contamination in January 2021.
[19] In July 2021, Night 'n Day was the first retailer to start selling Cookie Time's lolly cake biscuit.
[21] The Richmond store has the second highest number of winners,[22] making it a popular place to buy tickets for a $38 million draw in August 2020.