They offer online services as well as physical studios in different countries around the world, including: United Kingdom, Italy, France, Japan, Spain, Germany, China, USA, Canada and Australia.

The service can be accessed both online from their homepage and in physical branches (called Nike By You Studios) which are situated in parts of Canada, France, England, Main Land Europe, China and the USA.

It provided customers the ability to choose from a limited range of different material and colors to develop their own style of tennis shoe.

It gave a total of 31 different customizable parts including the base, overlay, accent, lining, stitching, outsole, laces and deubré.

It has since expanded from a small web-based service to a large array of stores and new software applications to give customers a greater range of personalization and uniqueness in a variety of Nike shoes and clothing.

Nike By You has also recently begun offering the signature styles from such athletes as Kobe Bryant, LeBron James and Kevin Durant.

The original concept and development began in 1999 by Red Sky Interactive as a Javascript website featuring only two sneakers with a combination of colorways, but with a form field enabling personalization on the rear of the shoe.

The original HTML site was replaced entirely by a new Flash based website claimed to give it a more user-friendly experience and stylish look.

The App is free to download and allows users to search products created by the NBY community and purchase items from the online store.

[citation needed] When Nike launched a brand new shoe specifically designed for hip hop dancers.