Normcore

[9] In 2014, an article in New York magazine by author Fiona Duncan[10] conflated normcore with what K-HOLE referred to as "ActingBasic", a concept which involved dressing neutrally to avoid standing out.

[13] The characters featured on the sitcom Seinfeld (1989–1998) are frequently cited as exemplifying the aesthetics and ethos of normcore fashion.

[14][15] Clothes that meet the "normcore" description are mainly sold by large fashion and retail chains such as The Gap,[16] Jack & Jones, Uniqlo, Jigsaw, and Esprit.

[citation needed] Many other retailers such as Marc O'Polo, Woolrich, Desigual, Closed, and Scotch & Soda produce normcore-like clothes combined with individual design ideas.

It is loose and comfortable clothing, usually in light or neutral colors, that fits a variety of informal social situations.