Although CUC Broadcasting was the largest single shareholder,[1] the company was structured to maintain corporate control within the region.
[4] The company was one of ten bidders for the original cable license to serve Sudbury, alongside competitors such as Maclean-Hunter, Bushnell Communications, Jarmain Teleservices, Trans-Video, Malo-Hosken, Cambrian Broadcasting, City Cablecasting and Huneault Cablecasting.
[1] By 1989, the company was sending signals that due to Baxter Ricard's age and declining health and a developing ownership challenge at CUC, it was opening itself up to acquisition by larger companies,[1] hiring business consultancy Thorne Ernst & Whinney to solicit bids.
[6] The deal also halted a pending application by the company to expand CHRO-TV, its station in Pembroke, into the larger Ottawa market.
Northern Cable was sold the following year to Regional Cablesystems,[7] which folded the company into its own operations and branding.