"On Point" is a diss track aimed at American YouTuber Logan Paul, released in the build-up to the pair's forthcoming amateur boxing match.

The song was used as KSI's entrance music for the boxing match, held on 25 August 2018 at the Manchester Arena, England, which resulted in a majority draw.

[4] Two press conferences, at which the pair engaged in heated exchanges and traded insults with each other, were held in the build-up to the boxing match.

[8][9] "On Point" was independently released for digital download and streaming on 17 August 2018 as a standalone single, in the build-up to KSI's boxing match against Paul.

[12][16][17][18] Paul is accompanied by look-alikes of his entourage, comprising his friend Evan Eckenrode, his manager Jeff Levin, and his personal assistant Lydia Kenney.

[20] Levin suddenly trips and falls to the ground, covering himself in mud, which leaves the rest of the group laughing and chanting, "brown nose".

[16] The chant appears to hypnotise a group of children who are watching on, suggesting that Paul's online content has brainwashed his young fan base.

[12][16][17] A comforting scene between Paul and Eckenrode takes place, before KSI appears, flying above them in the sky, before landing on the ground.

KSI imitates Jack Torrance from The Shining (1980), using an axe to break down a door between him and look-alikes of both Jake Paul and his friend Anthony Trujillo, before entering the room and slapping them both across the face.

[12] The video's closing scenes show KSI dramatically emerging from an ominous portal, with a nefarious smirk on his face, and confronting a kneeling and quivering Paul.

Martin Domin of The Mirror wrote that the song "takes [KSI's] rivalry with Logan Paul to a whole new level" and "ramps up the hype ahead of [their boxing match]".

[16] Alicia Adejobi of Metro noted that the "music video holds no punches" and remarked that "the beef between KSI and Logan just got messier".

Alexander described the music video as "a five-minute takedown of Paul's entire character" and called it KSI's "last show of power" and his "final hurrah" before the pair's boxing match.