[5] The album is basically focused on genres such as reggaeton and trap, also presenting subgenres in some songs such as pop music, Brazilian funk, R&B, electropop and MPB.

A single named "Paradinha", which is sung in Spanish, followed in 2017 and became one of Anitta's biggest hits in Brazil whilst also charting in other countries such as Mexico and Portugal.

In July, 2017, Billboard announced Anitta signed with Shots Studios for management outside of Brazil and that she was working on an English-language album which would feature Marshmello, Alesso and Poo Bear.

[6] Later in 2017, Anitta announced a project entitled Check Mate, in which consists of releasing a new song in rather English, Spanish or Portuguese along with its accompanying music video.

[11] In January 2019, a member of Anitta team let leak through Instagram information about the fourth studio album the singer was planning, titled Game Over, containing eight tracks.

Through the eyes of the master [Giovanni Bianco]" Kisses is a trilingual album that includes ten songs in English, Spanish and Portuguese, which Anitta considers to be her "most risky" release of her career.

[20] Her collaboration with Brazilian singer Caetano Veloso happened after the duo and Gilberto Gil performed together on the 2016 Summer Olympics opening ceremony.

[23] Nick Levine of NME gave the album four out of five stars and commended it overall, by claiming it "creates a sleek and cohesive blend of reggaeton bops and aromatic, trap-flecked cuts".

Michael Love of Paper Magazine named "Poquito" as the best track of the album and described it "trap-inspired, bubbly, and sweetly seductive" which captives Anitta's essence into it.

[27] "Rosa" with Prince Royce was named as the album's best track by Raisa Bruner of Time, who believed the song "captures Anitta at her finest" and tells "a sensuous story".

[29] Nick Levine of NME named "Você Mentiu" with Caetano Veloso as the album's "most musically surprising track" and claims it is a "show of confidence".