[4] Over the next two years, he regularly contributed articles to Vice (including a story in which he created a "DIY sex robot" from household items and fruit[5]) and eventually started making short films that were shared on the site's social media channels.
It was open for one night on the 17th of the same month, serving ten guests thinly-disguised microwaveable meals based on various “moods”, at no charge.
[12][13][14] The reactions to the story were diverse, with Singaporean parliament using it as a vehicle to inform new laws on fake news[15] and The Washington Post referencing Butler as "the Donald Trump of TripAdvisor".
[21][22][23] In May 2022, a second series of Catfish UK was announced with YouTube personality Nella Rose joining Butler as a new co-host in place of Julie Adenuga.
[25] The film includes a stunt where Butler collects discarded bottles of urine from Amazon drivers, and sells the contents as a "bitter lemon" drink, manipulating the listing to become a #1 bestseller.
[26][27] It also features a segment where Butler gets a job and works undercover at the Amazon fulfilment centre in Coventry, England until he is discovered.
[34] In July 2023 he won Best Male Personality ‘23 at the National Reality TV Awards (NRTAs) for his work on Catfish UK.