She founded the Náttúra Foundation that same year to support Iceland's natural habitats and protest against aluminium factories being built there, and campaigned against the construction of an energy project in the country's highlands in 2015, calling for a national park to be created in its stead.

In the wake of nation-wide protests against Norwegian-owned commercial farming operations that threaten to disrupt native ecosystems in Seyðisfjörður,[6] Björk revisited "Oral", a song she composed in 1998, and offered it to Rosalía, who she had met through el Guincho in 2017.

After remembering the title of the lost record in March 2023 while in a hotel room in Australia, thinking she could use it to benefit the environment, "where [her] heart is", she states, she asked Rosalía to help her update it for a contemporary audience as she wanted it "to be in some conversation with the present".

It sees two AI-generated deepfake versions of the artists train together, with it exploring themes of female wrath and unionization to confront a greater enemy.

[17] At the beginning of the video, the following quote is displayed: Björk and Rosalía are donating all their rights to income generated by this song to the AEGIS non-profit organisation to combat open pen fish farming in Iceland.

All funds raised will support legal fees for protesters, taking action to stop the development of intensive farms that harm wildlife, deform fish, and pose risks to salmon's DNA and survival.