[1] Late 19th-century developments in the Dutch brewing industry all involved the then-new process of brewing lager, which used a yeast with the capability of cool fermenting; this allowed for production year-round, but required significant investments in modern technology and cold storage.
[3] In 1885, a brand-new brewery was opened on Oranjeboomstraat in the Feijenoord district, then a new development south of the city.
[1] After World War II, several other breweries were bought to meet demand and stay competitive:[4] De Wereld (Raamsdonk, 1948),[5] Wertha (Weert, 1960),[6] Zuidhollandse Bierbrouwerij (The Hague, 1960),[7] Phoenix (Amersfoort, 1961),[8] and Barbarossa (Groningen, 1964).
[10] With the exception of the Benelux area, the tradename Oranjeboom is owned by United Dutch Breweries.
[11][12] The main beer produced under the brand name is Oranjeboom Premium Pilsner - a 5% ABV lager.