[2] Carl Goerch, a journalist known for his newspaper work as well as "Doings of the Legislature" on WPTF radio, told potential advertisers for his new publication that they could drop their ads after the first month if they were not worth the money.

However, new publisher Bernard Mann,[4] former owner of WGLD-AM and WGLD-FM in High Point,[6][7] made a variety of changes, such including color and increasing the page count by six times.

In an era when print publications were giving way to the Internet, Mann said his readers preferred seeing the magazine's photos on paper.

[9] In addition to great photography and entertaining stories, the magazine also has a store featuring handmade jewelry and pottery as well as local foods from across the state.

[11] Started in 2004, the show won an Emmy Award in 2008 from The Nashville/Midsouth Chapter of the National Academy of Television Arts and Sciences for Best Magazine Series.