[2] Motives for sharing OOTD content vary, from encouraging viewers to buy a certain product, showing off personal style, or giving outfit inspiration.
[3] OOTD videos have become popular with the average internet user, as they express one's fashion sense and style to their followers.
[5] Vogue has a recurring segment on YouTube that shows "Every outfit (fill in celebrity name here) wears in a week."
Some fashion writers have suggested that the proliferation of OOTD content encourages people to buy new clothing, rather than re-wearing already owned items.
[6] Some stylists have also suggested that OOTD content encourages users to follow trends, rather than exploring and finding their own style.