The outlet mall was designed to evoke a park-like ambiance, complete with seating, gathering areas, and Arkansas-native landscaping.

[7] Outlets of Little Rock was sold by its original owner, NEA Development, in December 2019 in a $10 million transaction to Kohan Retail Investment Group.

The design is more sleek and simple compared to their other locations, with an emphasis on customers buying merchandise online to pick up in-store.

[8] In 2021, a 22 year-old man was fatally shot in the back of the head while waiting with his girlfriend, sister, and children to get on a carnival ride by Outlets of Little Rock.

Detectives then obtained an arrest warrant for capital murder and served it to the suspect at Pulaski County Jail.