Owl and Weasel

[4] Copies of early issues were sent speculatively to anyone within the industry to generate business, nurture longer-term connections and build partnerships.

[2] The sixth issue, a key point in Games Workshop's early history, was released as a Dungeons & Dragons special – a first in the UK – and issues #11 and #23 doubled as programmes for their early Games Days, leading to coverage in The Times of these events and of their magazine.

[5][6] The editors had expected that the publication would run on beyond issue #25 (in #23, for Games Day II, results for a competition were to be announced in #27),[7] but it was soon decided that a more professional image was required in order to keep up with TSR's transition of their first periodical, The Strategic Review, into the "glossy" roleplaying and wargaming magazines, Dragon and Little Wars.

[8] Although Owl and Weasel's circulation would be considered tiny by modern standards (having only exceeded 200, including 80 direct sales through hobby shops, by early 1976),[9] its influence in expanding what were previously niche hobbies into the general British marketplace dominated by traditional games was considerable, and it played a key role in setting up Games Workshop for an extended period of rapid growth.

The aforementioned exclusive deal with TSR thus gave Games Workshop increased impetus to promote their flagship product through the creation of a nationwide D&D society, which they carried out through the pages of Owl and Weasel.

Although D&D society members provided tournaments for conventions such as Games Day, this arrangement was not as formal as TSR's RPGA would later be.

Owl and Weasel #6: Dungeons & Dragons special issue