[1][3] Inspired by artists like Shakira and Ricky Martin, Anitta recorded the song in Spanish as an attempt to reach the millions of people who speak the language in the United States, with plans to cross over to the English-speaking market in the future.
[6] In 2015, with the release of her third album, Bang, which became a success in Brazil, the singer began to plan an international career and after studying the music industry she decided that the best way to reach a foreign audience was through the Latin market, she begin to take Spanish lessons from a private tutor and started to work with reggaeton artists after seeing a renewed interest in the genre around the world.
In January 2016, she was featured in a remix of the song "Ginza" by Colombian singer J Balvin, to help promote him in Brazil and to get her fans familiar with reggaeton and the Spanish language, which she intended to adopt on her next project.
On July 28, she released "Sim ou Não" which featured Colombian singer Maluma, focusing on reggaeton, as well as a Spanish version titled "Sí o No".
From an initial underwhelming performance compared to her previous releases, the collaboration gave international visibility to the singer in Latin America, reaching number 15 in Chile,[7] and 13 in Mexico.
The closest comparisons are the American dance style commonly called "twerking" or the Puerto Rican perreo (the latter often being mentioned in reggaetón lyrics) mixed with more nuanced, isolated techniques of popping and locking.
The bridge, while somewhat simple lyrically, reinforces the songs themes of female empowerment, saying: «Tienes miedo; tú me quieres solo a tu manera.
[8] She promoted the song in Mexico on the program "Tu night", by Mexican comedian and presenter Gabo Ramos, she also sang the Portuguese version of "Sim ou Não" with him.
[2] The video brought sponsorship by the Cheetos snacks, which Anitta appears eating in a scene, and Samsung technology company, which used equipment and showed the backstage in the brand channel on YouTube.
[2] According to the director, the intention was to take Anitta from the comfort zone of studio superproductions, which she had previously been used to, and to make her interact with the different and real environments, surprising the audience.
[1] Overall, there were seven locations in the music video and different outfits in almost all of them – on the supermarket scene, the singer wears sequin camouflage pants and a black top, on The Panna II Indian restaurant she appears singing underneath colored lights and ornate banners using a green cropped top and black panties, she's wearing braids, orange shorts and Balenciaga boots on the Greek restaurant Souvlaki Greek and on the alternative rock bar Arlene's Grocery scenes, both on the Lower East Side, She also shot on famous Katz's Delicatessen, made popular by the film When Harry Met Sally... (1989) in which she appears with zebra print cropped top, orange jacket and denim shorts, on the 2nd Avenue New York City Subway Station in Manhattan, Anitta appears in pink overalls and braids, and at laundromat in East Village, she appears in blue sport pants and a cut out top.