Developed by Parkway Holdings on a 31,536 square metres (339,450 sq ft) plot along Marine Parade Road, the complex comprised a 15-storey office building and a six-storey shopping podium, and was expected to cost S$250 million.

[7] Having cost S$280 million to build, Parkway Parade had over 120,000 square metres (1,300,000 sq ft) of shop space, and featured several department stores catering to the middle class.

It also featured a wide array of food choices, including a Chuck E. Cheese's Pizza Time Theater that was open from December 1983 to 1984-1986 (located inside Small World), Hardee's and Petite Park, and also had a mini theme park occupying Levels 3 and 4 (Funland), and a playground at Level 7, which was the first and largest mall playground in Singapore at that time.

Completed in end 2012, the new alfresco-dining area houses around 10 new tenants to the expansion, which includes Din Tai Fung, Papparich and Twelve Cupcakes.

A seven-screen Cathay Cineplex once opened back in September 2017, taking over the former True Fitness space at Level 7, and ceased operations in August 2023.