Pepsi Raw

Pepsi Raw contained naturally sourced ingredients that were free from artificial flavouring, colourings, preservatives and sweeteners.

Pepsi Natural was sold in the United States at these outlets: Target (Minnesota, California and Pennsylvania), Costco, Ralphs, Albertsons and Woodmans.

To help promote Pepsi Raw, an experiential marketing campaign dubbed "Natural Born Cola" was launched.

Promotional workers traveled to grocery retail, shopping malls, train stations, offices and via roaming hit squads in key cities nationwide.

During the 6 week campaign 1,295,500 bottles of Pepsi Raw were distributed with 82% of consumers saying they liked the taste and a further 75% claiming they would go on to buy it.