Persona Communications

Persona Communications, formerly Regional Cablesystems, was a cable television, Internet and telecommunications provider in Canada.

Until its takeover by EastLink, Persona was the fifth largest cable television provider in Canada, following Shaw, Rogers, Vidéotron and Cogeco.

Formerly traded on the Toronto Stock Exchange, the publicly listed company went private in 2004 when it was bought by Dallas-based Hicks Muse Tate & Furst Inc. (now HM Capital), TD Capital Canadian Private Equity Partners (now Birch Hill Equity Partners) and CIBC World Markets Inc. On May 4, 2007, EastLink announced a purchase offer for Persona, for an undisclosed price.

[4] In 2005, several longtime executives of Persona Cable, including former CEO Brendan Paddick, moved on to construct and develop a Caribbean-based cable provider named Columbus Communications, which currently operates in The Bahamas, Barbados, Grenada, Jamaica and Trinidad and Tobago.

Persona also offered dial-up Internet service in some markets, including both North Bay and Sault Ste.