[3] The company had a partnership with French video game developer ERE Informatique, and published localised versions of their products to the United Kingdom.
During development of these titles, Steel would often research the topic of the upcoming game and pass on the findings to other associates in Coventry and London.
[3][5] In 1983, the company received recognition for being "one of the top software houses" in the United Kingdom, and was a finalist for BBC Radio 4's New Business Enterprise Award for that year.
[6] In 1988, Cockayne took a decision to alter their products for release on 16-bit consoles, as he found that smaller 8-bit home computers such as the ZX Spectrum lacked the processing power for larger strategy games.
Following years of successful sales throughout the mid 1980s, Personal Software Services experienced financial difficulties, in which Cockayne admitted that "he took his eye off the ball."