According to Ernst Gombrich, "we tend to take it for granted rather than to ask questions about this extraordinary predominantly feminine population which greets us from the porches of cathedrals, crowds around our public monuments, marks our coins and our banknotes, and turns up in our cartoons and our posters; these females variously attired, of course, came to life on the medieval stage, they greeted the Prince on his entry into a city, they were invoked in innumerable speeches, they quarreled or embraced in endless epics where they struggled for the soul of the hero or set the action going, and when the medieval versifier went out on one fine spring morning and lay down on a grassy bank, one of these ladies rarely failed to appear to him in his sleep and to explain her own nature to him in any number of lines".
[26] Platonism, which in some manifestations proposed systems involving numbers of spirits,[27] was naturally conducive to personification and allegory, and is an influence on the uses of it from classical times through various revivals up to the Baroque period.
According to Andrew Escobedo, "literary personification marshalls inanimate things, such as passions, abstract ideas, and rivers, and makes them perform actions in the landscape of the narrative.
These include Piers Plowman by William Langland (c. 1370–90), where most of the characters are clear personifications named as their qualities,[33] and several works by Geoffrey Chaucer, such as The House of Fame (1379–80).
However, Chaucer tends to take his personifications in the direction of being more complex characters and give them different names, as when he adapts part of the French Roman de la Rose (13th century).
In Italian literature Petrach's Triomphi, finished in 1374, is based around a procession of personifications carried on "cars", as was becoming fashionable in courtly festivities; it was illustrated by many different artists.
[35] In Elizabethan literature many of the characters in Edmund Spenser's enormous epic The Faerie Queene, though given different names, are effectively personifications, especially of virtues.
[36] The Pilgrim's Progress (1678) by John Bunyan was the last great personification allegory in English literature, from a strongly Protestant position (though see Thomson's Liberty below).
A work like Shelley's The Triumph of Life, unfinished at his death in 1822, which to many earlier writers would have called for personifications to be included, avoids them, as does most Romantic literature,[37] apart from that of William Blake.
[39] According to Andrew Escobedo, there is now "an unstated scholarly consensus" that "personification is a kind of frozen or hollow version of literal characters", which "depletes the fiction".
In painting, both virtues and vices are personified along the lowest zone of the walls of the Scrovegni Chapel by Giotto (c. 1305),[41] and are the main figures in Ambrogio Lorenzetti's Allegory of Good and Bad Government (1338–39) in the Palazzo Pubblico of Siena.
[45] When not illustrating literary texts, or following a classical model as Botticelli does, personifications in art tend to be relatively static, and found together in sets, whether of statues decorating buildings or paintings, prints or media such as porcelain figures.
[52] From the late 16th century theoretical writers such as Karel van Mander in his Schilder-boeck (1604) began to treat personification in terms of the visual arts.
At the same time the emblem book, describing and illustrating emblematic images that were largely personifications, became enormously popular, both with intellectuals and artists and craftsmen looking for motifs.
This does have a set of three-figure groups representing agriculture, commerce, engineering and manufacturing, typical of the requirements for large public schemes of the period.
Custom House in New York City (1901–07), which has large groups for the four continents by the entrance, and 12 figures personifying seafaring nations from history high on the facade.
A number of national personifications stick to the old formulas, with a female in classical dress, carrying attributes suggesting power, wealth, or other virtues.
[62] Thomson also wrote the lyrics for Rule Britannia, and the two personifications were often combined as a personified "British Liberty",[63] to whom a large monument was erected in the 1750s on his estate at Gibside by a Whig magnate.
[65] The Dutch Maiden is one of the earliest of these figures, and was mainly visual from the start, her efforts to repulse unwelcome Spanish advances shown in 16th-century popular prints.