Peter Pek is a Malaysian businessman, and the chief executive of the World Branding Forum, a global non-profit organisation that manages and supports a range of programmes.

[1] He is the former creative director of New Nation, a British tabloid;[3] the editor-in-chief of Food & Beverage magazine;[4] and publisher of Malaysian Superbrands;.

Pek hails from Ipoh, Perak, Malaysia, and studied at St. Michael's Institution, before moving to Sydney, Australia when he was 13.

[citation needed] He was also the creative director of Galazee magazine for the Indian satellite station, Zee TV.

[12] He had a stint at the Australian Financial Review before being appointed in 1999 as editor-in-chief of Manila-based Food & Beverage Magazine.