It was presented at the 2013 Geneva Motor Show as a tribute to the former chairman of the company and automotive designer, Sergio Pininfarina, who died on 3 July 2012.

In front of the door panel, two helmets are housed in a storage locker which are produced by Pininfarina in collaboration with Newmax and are personalised with the colour of the exterior.

Other elements include unique 21" light alloy wheels by monodado with hub caps derived from Ferrari 458 Challenge, bespoke engine cover incorporating round holes inspired by the Ferrari Modulo and the elimination of a windshield which when combined with the car's air foil shaped front and by the use of a virtual windshield deploying at 31 mph (50 km/h) along with winglets incorporated in the front bumper, allows the arrival of a stream of air increasing with the speed of the car on the head of the driver and the passenger thereby increasing the car's aerodynamic character.

The production version consists of heavy modifications over the concept with the most noticeable being the addition of the windshield along with a removable hard top.

The headrests are no longer incorporated in the roll bar and the car now shares many components with its donor including the interior, tail lights, indicators and the side view mirrors.