[1] The city takes its official name from the independence hero, General José de Villamil.

Playas is an important tourist center and is located approximately 96 km from Guayaquil.

The economy of Playas is largely tourism based, with a number of hotels and resorts located in the area.

Aside from tourism, Playas has a thriving fishing community and is known for its seafood cuisine.

Playas is also home to the Gómez Rendón Military Academy.