[9] Mic's news director, Jared Keller, was fired in February 2015 after the blog website Gawker found various levels of plagiarism in 20 different passages of his work.

Brown grouped the site with Upworthy, BuzzFeed, and Business Insider as opposed to more conventional news media such as The New York Times and The Washington Post.

[4] In an effort to improve Mic's editorial quality, the company recruited Cory Haik as publisher, and Kerry Lauerman as executive editor, both from The Post.

Digiday.com reported in November 2014 that "brands like Microsoft, Cole Haan, Cadillac and most recently GE have all tapped Mic in the last few months in the hopes of using its millennial expertise to reach the site's audience of educated 20-somethings".

[27] The New York Observer positively reacted to the company's financial practices in 2014, saying that Mic had not made a profit and "is in the increasingly rare habit of actually paying each one of its contributors".

[18] Inconsistencies in tracking viewer numbers, changes in Facebook's algorithms and advertising rates, and an overemphasis on search-friendly text stories were all cited as partial reasons.