Popples resemble brightly colored marsupial teddy bears with long tails ending in a pom-pom.
The first introduction included nine Popples in three different sizes: The second launch brought the Rock Star Popples: Punkity (magenta girl with microphone and star on her belly) and Punkster (blue boy with electric guitar and lightning bolt on his belly) as well as the Popples Babies: Bibsy (white with purple and white bonnet, bib and booties with star pattern) and Cribsy (pink with blue and white striped bonnet, bib and booties).
A line extension brought about Pufflings, which looked like little Popple pets (they were basically a ball of fluff with a face, tiny paws and tail) that could flip inside out to look a bit like a beanie hat and carried riddles and jokes on tags inside them.
This rendition features three characters named Pixie Doodle, Polka Dottie and Pinwheel Penny.
Merchandise such as bags, clothing, keychains, iron-on patches and stationery featuring the classic Popples exist as well.
Coinciding with the new Popples series on Netflix, another revived attempt at the toy line was released in November 2015 by Spin Master and Saban Brands, introducing new characters Bubbles, Lulu, Sunny, Izzy, and Yikes.
In September 2024, The Loyal Subjects inked a deal with Hasbro to relaunch a host of legacy brands, including Popples.