Cocacolonization

[2] The term was first documented in 1949 in Australia[3] and in France, where the French Communist Party strongly opposed the further expansion of Coca-Cola.

Seeing ties to the culture of the United States, some Europeans rejected perceived attempts to cocacolonize[5] their countries, objecting to what they saw as an invasion of their nationalistic identities.

[2] Wagnleitner used "Coca-Colonization" to embody the premise of his book: the United States of America attempted cultural imperialism by expanding American ideals through the spread of consumer goods such as Coca-Cola and Levi jeans, and through cultural symbols like rock and roll and Marlon Brando's black leather jacket, as well as through the promotion of democracy in Europe.

[2] The expression "coca-colonization" also appears in medical literature to describe the lifestyle changes and the associated increase of incidence of characteristic chronic diseases, e.g. type 2 diabetes.

As a solution, Coca-Cola developed a clear version of the drink bottled with a white cap and red star as a disguise to allow Zhukov to consume Cola without suspicion.

To address the issue, the company created portable soda fountains that were distributed throughout the islands on the Pacific Ocean.

Popular ads had positive images of Americans with Coke in New Zealand, Russia, the Philippines, Newfoundland, Italy, England, and in Poland.

"[6] By the early 1950s, there were 63 bottling plants expanding across three continents including the countries of: Egypt, Iceland, Iran, West Africa, and New Guinea.

[13] When the company attempted to open a bottling plant in the country, French Communists threatened to barricade Paris to keep Coke out.

[9] Due to an increase in tourism in their area, the Mayan tribe in the Yucatán Peninsula experienced a decline in health because they were introduced to unhealthy American foods.

[15] A few of the many countries consist of China, Guatemala, Papua New Guinea, Mexico, Russia, Canada, United Kingdom, Algeria, and Libya.

“In much political, academic and conversational rhetoric the term Coca-Cola comes to stand, not just for a particular soft drink, but also for the problematic nature of commodities in general.

In 2012, Bolivia's Foreign Minister David Choquehuanca (alongside President Evo Morales) unsuccessfully tried to place a ban on Coca-Cola in a move against Western imperialism and capitalism.