[citation needed] Bodyarmor has partnered with Naomi Osaka, Baker Mayfield, Andrew Luck,[4] Mike Trout,[5] Rob Gronkowski,[6] Klay Thompson,[7] Skylar Diggins,[8] Sydney Leroux, and Ryan Blaney.

[10] As part of their deal with Ryan Blaney, Bodyarmor is also a sponsor on the #12 car for Team Penske in the NASCAR Cup Series.

[11] In 2018, Bodyarmor became the official sports drink brand of the Ultimate Fighting Championship, commensurate with the introduction of the "Knockout Punch" flavor.

[14] In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit[15] against California-based Body Armor Nutrition LLC.

The lawsuit had alleged that Body Armor's name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour's trademarks.