It has been consistently voted the number one isotonic drink brand in Malaysia and Singapore in various surveys since its introduction in 1983.

[8] Its brand ambassador is Lee Chong Wei, a Malaysian Olympic silver medallist in badminton.

[9][10] Other athletes sponsored by 100PLUS include Malaysian sprinter Khairul Hafiz Jantan[11] and Singaporean marathoner Mok Ying Ren.

[12] Fraser and Neave Holdings Bhd (F&N) signed a strategic beverage distribution agreement with AirAsia in 2010 in its bid to grow the 100PLUS brand further by offering the drink for onboard sale.

[17] 100PLUS is also the active sponsor for LPL Cricket and the Royal College Rugby team of Sri Lanka.