During her first three days of Chaturbate streaming, Melody's Twitter followers rose from 700 to over 20,000, and her sudden rise in popularity had mixed reactions.

DigitrevX, an American animator of anime-style 3D character models for VTubers, was commissioned to create Projekt Melody's original avatar.

[5] She has purple and blue hair and an adhesive bandage on her nose, and her appearance was influenced by anime such as Ghost in the Shell and Hyperdimension Neptunia.

[3][6] Melody claims to be an artificial intelligence, with her first appearance in July 2019 on Twitter involving her acting as a broken chat program that progressively developed sentience.

[10] On April 7, Twitch updated its nudity and attire policy, establishing new guidelines for acceptable levels of clothing coverage for all streamers on the website, including digital characters like Melody.