and announced an expansion beyond TV and Streaming into the Film, Music, Sports, and Gaming industries.
[7][8] Promax was established in 1956 as a non-profit association for promotion and marketing professionals working in broadcast media.
The association holds conferences, award competitions and online publications [11] for their members, and present networking opportunities.
[12] The Board of Directors is composed of senior entertainment marketing executives and is currently chaired by Linnea Hemenez, SVP of International Marketing Starz and Alan Beard, CEO of Synonymous Technologies.
Previous Promax chairs include, Steph Sebbag, CEO of Los Angeles–based creative agency BPG, Joe Earley, head of marketing for Disney+, (formerly COO, Fox Television Group,[13] Lisa Gregorian, President & CMO, Warner Bros. Television Group,[14] Adam Stotsky, Pres.