They aimed to bring Japanese style sex toys to the American market, with a focus on bright colours and non phallic shapes.
[citation needed] Vibratex produced the Rabbit Pearl vibrator, which they claimed was the first dual-stimulation toy on the market.
[2] It found success after the rabbit vibrator was featured on Season 1, Episode 9 of HBO's hit series Sex and the City.
Vibratex noticed the increase in sales, but only became aware of the reason when a client sent them a VHS copy of the Sex and the City episode.
A spokesperson from Vibratex explained the change came after Hitachi considered discontinuing the device as they worried about their brand name being associated to the sex toy.