[3] In the early 1980s the brand gained scale and distribution with its iconic Mont Car, Iate, Bullit and VL2500 models.

Rainha left to be just an elite item, becoming a high-volume brand, choosing sports as its platform.

It was the first sports brand to sign a sponsorship contract with professional club Super League team Pirelli Santo André.

[4] In 1983, Rainha became sponsor of The Great Volleyball Challenge, a friendly match between Brazil vs. USSR held in Maracanã Stadium.

[5] In 2015 the brand was acquired by "BR Sports", a holding company part of the Sforza Group, whose president was entrepreneur Carlos Wizard Martins.