The Red Square Christmas Market (Russian: Рождественская ярмарка на Красной площади, romanized: Rozhdestvyenskaya yarmarka na Krasnoy ploshchadi) or Red Square New Year's Market (Russian: Новигодная ярмарка на Красной площади, romanized: Novigodnaya yarmarka na Krasnoy ploshchadi), officially the GUM-Fair (Russian: ГУМ-ярмарка, romanized: GUM-yarmarka), is an annually held Christmas market at the Red Square in Moscow, Russia, run by the Russian GUM department store that operates every day from December 11th to March 1st.

[2][3][4][5] People have been trading, buying and selling in Moscow, especially the Red Square, since the Middle Ages, with many old shopping streets, such as Nikolskaya or Varvarka, existing since those times.

Under Catherine the Great, Russia started designing newer and modern shopping spaces in the places of older outdated merchant rows.

[6] Thus, the first version of the Upper Trading Rows appeared on Muscovite maps; nowadays they're known as the GUM department store.

There are also carousels, an ice rink and stands where children can take pictures with Ded Moroz and Snegurochka.