Red carpet fashion

The clothes worn to award events such as the Oscars and the Golden Globes consistently receive intense worldwide media scrutiny, making their red carpets an international product placement area of great importance to fashion designers.

As part of this system, studios employed costume designers who were responsible for creating the wardrobes that actors wore on screen, as well as the outfits they donned for public appearances, including red carpet events.

Prior to the 1990s, many celebrities chose their own red-carpet dresses, with the Oscars being remembered for some extraordinary and eccentric outfit choices, including torn denim, sequinned jumpsuits and even Indian headdresses.

", observed that the wider range of potential nominees of the "younger, hipper" Globes, from television as well as film, offered designers more opportunity to have their work featured on the red carpet.

[5] Unlike the Oscars, nominees for the Golden Globes and other events are under less pressure to choose an expensive, one-of-a-kind haute couture gown, which is also easier for the designers who can offer samples from their latest ready-to-wear lines.