At that time, telecommunications and electronics technician, Esdras Avelino Leitão, was struggling to provide family and friends with images of the World Cup final in Mexico City, which was won by Brazil.
At the time, electronics technician Esdras Leitão was already capturing images of the World Cup final in Mexico, in which Brazil became three-time champions.
[1][2] When he took over the Government of the Territory of Roraima, on March 12, 1970, aviator colonel Hélio Costa Campos became aware of the adventures undertaken by technician Esdras.
Connected to the telecommunications area, the aviator colonel could not understand why a territory with more than 30 thousand inhabitants could not have the privilege of watching television.
As there was no equipment in the territory to capture the images, the inauguration program was recorded in Manaus (800 kilometers from Boa Vista) and a plane kindly provided by the government of Amazonas was responsible for bringing the governor and the tapes with all the information to Roraima.
Only in this way was it possible, four hours after the end of the opening and the first game (draw between Brazil and Yugoslavia, held in the late afternoon of June 13), for the people of Roraima to watch the same images that had already been shown in almost the entire country.
Presenters Célio Antunes and Benjamin Monteiro repeated on TV what they did on the radio, from the booth they read the entire half-hour newscast.
[1][2] As a result, regardless of the news, people from Roraima invariably watched the same images every day while the presenters read the most varied information.
The rest of the programming, lasting four hours a day, was made up of films, shows, news, acquired from other broadcasters in Rio de Janeiro and São Paulo.
[1][2] With the broadcast of the first World Cup in color and live to Brazil, in fact to almost the entire country, the lack of satellites (they would arrive a decade later) subjected the population to videotape.
[1][2] However, four months after it opened, on September 26, the territorial government decided to transfer the broadcaster to the private sector, announced as “commercial television”.
[1][2][3] All of the station's collections were handed over to Rede Amazônica de Rádio e Televisão, headquartered in Manaus, capital of Amazonas.
[1][2] On January 29, 1975, TV Roraima officially began operating, now as a commercial broadcaster and transferred from channel 2 to 4, retransmitting Rede Bandeirantes programming.
[1][2] In the years 1978, 1982, 1986 and 1990, which coincided with the World Cups played by Brazil, the broadcaster began to expand throughout the interior of the Federal Territory, so that the people of Roraima in all municipalities could follow the conquest of the country's fourth championship in 1994, already as a state.
[1][2] On October 5, 1991, the first anniversary of Roraima's transformation from Territory to State, TV Boa Vista (affiliated with Rede Manchete, now RedeTV!)
[3] On April 26, 2012, the broadcaster inaugurated its digital signal in HDTV for the city of Boa Vista and delivered its completely renovated headquarters and debuted new scenarios for its news programs, following the model of Jornal do Amazonas and other TV news programs on Rede Globo, the in order to get closer to the viewer.
On January 3, 2015, TV Roraima and all broadcasters of Rede Amazônica stopped using the name of their subsidiaries, starting to use only the network's nomenclature.
On September 1, 2018, the broadcaster debuts new graphic and sound packages and a new visual identity in the two editions of Jornal de Roraima, which now go by the names JRR1 and JRR2.