Reed Duchscher

He subsequently left to work for the YouTube channel Dude Perfect on brand deals and monetization strategies.

[3] In 2021, Night Media launched a venture fund focused on investing in start-ups in consumer, gaming, and the passion economy.

[1] On August 24, 2023 it was announced Duchscher would acquire LFM Management, adding Kai Cenat to his creator portfolio.

[5] In May 2024, MrBeast exited his management by Duchscher and Night Media, stating their 6 year partnership was ending on good terms.

[11] In 2022, he was named to Business Insider's list of "22 top talent managers and agents working with YouTubers in building the future of the creator economy".