The figures, many of which resemble the MrBeast channel icon, launched to the public during San Diego Comic-Con on July 25, 2024, and became one of the largest brand activations in the event's history.

The unusually quiet launch was attributed to a number of allegations against Donaldson and long-time channel collaborators including Ava Kris Tyson, which had surfaced right before the product's scheduled release.

[1] Shortly after the announcement, both the CEO of Moose Toys, Paul Solomon, and Donaldson released statements supporting the partnership.

[1][2] On July 19, 2024, the final "MrBeast Lab" product debuted to the public via a YouTube video on the Moose Toys channel.

[2] The product first appeared for purchase at San Diego Comic-Con from July 25 to 28[2] in a pop-up toy store in the shape of an overturned tanker truck carrying toxic waste.