Author Sean Morey agrees in his book The Digital Writer that rhetorical velocity is the way in which a creator predicts how the audience will make use of their original work.
They point towards the Grey Tuesday event, hosted by music activist group Downhill Battle, as an example of rhetoricians utilizing rhetorical velocity alongside remixing to spread a message.
To protest a cease-and-desist order sent by EMI against Danger Mouse's Grey Album, Downhill Battle provided graphics and color codes to websites looking to stand in solidarity with their message.
By allowing web owners to remix assets provided by the group with their own website, Downhill Battle ensured that a large number of sites were encouraged to participate in their protest.
This strategic thinking, which was underscored by a strong understanding of rhetorical velocity, amplified the protests message and spread it to a wider audience than any single website could have reached on its own.