[2] Since then, the company has expanded its non-dairy frozen food offerings and also supplies products to retailers, bakeries, and foodservice providers.

In addition to Farm Rich, the company sells products under other brands it has acquired, such as SeaPak, French Meadow, Casa Di Bertacchi, Byron's Barbecue; Carvel, F'real and Jon Donaire.

[5] Rich's acquired nine new production facilities, as well as SeaPak, a St. Simons, Georgia based company that produces frozen seafood specialties.

[5] During the 1990s, Rich's expanded internationally, opening facilities in Mexico, London, Singapore, Hong Kong, Tokyo, and Australia, among others.

[11] Rich's integration of French Meadow Bakery and acquisition of World Catch LLC (all-natural seafood)[12] and GLP Manufacturing (gluten-free baked goods)[13] entered the company into the health and wellness food sector.

As part of the celebration, Rich's renovated lunch and break rooms at all of its manufacturing sites and launched an employee recognition program.

[27][28][29] Some of the company's early-day advertising used the term "coffee whitener" rather than non-dairy to avoid pushback from dairy manufacturers.

[34] Amid a global shift towards more humane practices in the food industry, Rich's faces increasing pressure to adopt a timeline for exclusively using cage-free eggs in all its operations.

In 1972, Rich Products signed a 25-year deal for the naming rights to the Buffalo Bills' new stadium, which was under construction in Orchard Park.

Farm Rich also served as Ragan's sponsor at Richmond International Raceway in the 2013 Federated Auto Parts 400.