Rilakkuma (リラックマ, Rirakkuma) is a fictional character produced by the Japanese company San-X and created by Aki Kondo.

After the character's debut in 2003, Rilakkuma has been featured on stationery and merchandise created by San-X, as well as multiple collaboration cafès.

Along with picture books and comics, a stop-motion animation series titled Rilakkuma and Kaoru was broadcast in 2019.

[6] Chairoikoguma has defined fangs when its mouth is opened, as well as bear-shaped honey patches on its feet and rear.

[6] Along with stationery and product lines, Rilakkuma has collaborated with multiple organizations, brands,[8] and character cafes.

[12] A stop motion animated series called Rilakkuma and Kaoru began streaming on Netflix on April 19, 2019.

[15] San-X has announced on its Japanese website that Rilakkuma's Theme Park Adventure will be released worldwide exclusively on Netflix on August 25, 2022.

[17] As of March 2020[update], character merchandise has generated a total of $10 billion in retail sales revenue across Asia.