Rinso

It was advertised widely on United States radio, being the sponsor of many radio programs such as the popular daytime soap opera Big Sister from 1936 to 1946, the dramatic anthology Grand Central Station from 1940 to 1942, the night-time programs Big Town from 1937 to 1942, Mayor of the Town from 1942 to 1943, and most notably The Amos 'n' Andy Show from 1943 to 1950.

In the 1950s, sales plummeted when a new detergent, Tide, manufactured by rival Procter & Gamble, proved to be much more popular.

Despite being out of production in the country for decades, "Rinso" is still slang for "laundry soap" in some areas in the south of Brazil.

In 1992, the Southern California-based 99 Cents Only Stores purchased the rights[2] to the name "Rinso" from Unilever for use in the United States.

However, Rinso is still made by Unilever for the Turkish, Asian, and Central American markets.

Rinso giveaway at a Wellington store opening with Sir Edmund Hillary (left) and Selwyn Toogood (right), 1956.