The app allows users to listen to these professional DJ mixes on their smartphone while running or working out to enhance and motivate their performance.
[1] During the early stages of the company, Rock My World, Inc. raised more than $2 million in funding[4] generated by the Irvine Company's The Vine SD and from institutional investors including Skullcandy, ZTE and Lighter Capital and were admitted to the Plug and Play Tech Center in Sunnyvale and to the tech incubator EvoNexus in San Diego.
"[1] The RockMyRun app contains thousands of mixes or "stations" produced by its professional DJs[4] intended to increase enjoyment and performance during exercise.
DJs who have provided mixes for the app include David Guetta, Zedd, Steve Aoki, Major Lazer and Afrojack.
[9] RockMyRun has been featured on television programs such as The Today Show[1] on two occasions and on The Rachael Ray Show, and in positive reviews by many publications and websites including The New York Times on four separate occasions,[10] TIME, The Huffington Post, The Denver Post,[11] Men's Fitness, Real Simple, The Vulcan Post,[12] The L.A. Times, Glamour,[13] Paste magazine,[14] PCMag,[7] Dubai Week,[15] BetaNews,[16] CNET,[17] CNBC,[18] Reuters,[8] Insider,[19] Tom's Guide[20][21] and Yahoo!
[22] RockMyRun has also been mentioned/recommended in books/publications such as A Practical Guide to Teacher Wellbeing by Elizabeth Holmes[23] and Applying Music in Exercise and Sport by Dr. Costas Karageorghis.