Rodale, Inc. (/ˈroʊdeɪl/), was an American publisher of health and wellness magazines, books, and digital properties headquartered in Emmaus, Pennsylvania, with a satellite office in New York City.

Joseph moved Rodale Manufacturing to Emmaus, Pennsylvania to take advantage of favorable local taxes, while J. I. dabbled in publishing.

Rodale announced some months prior that it would consider a total sale of the company, among other alternatives explored by its board of directors.

According to a source familiar with the negotiations, Hearst outbid Meredith Corporation, another large media company that had expressed interest in Rodale’s portfolio, almost immediately after they solicited offers.

[8] In 2007, Rodale launched Modern Times, an imprint focused on non-fiction, politics, current affairs, and biographical books headed by Leigh Haber, previously of Hyperion.

[12] Rodale News' website was launched on Earth Day, April 22, 2009, with the tagline “where health meets green".