The official offer of cultus to a living emperor acknowledged his office and rule as divinely approved and constitutional: his Principate should therefore demonstrate pious respect for traditional Republican deities and mores.
This celebration, in Spain, featured a lavish banquet with local and imported delicacies, and a mechanical statue of Victory to crown Metellus, who wore (extralegally) a triumphator's toga picta for the occasion.
The cities of Ionia worshipped the Spartan general Lysander, when he personally dominated Greece, immediately following the Peloponnesian War; according to Plutarch, this was the first instance of ruler cult in Greek history.
When Titus Quinctius Flamininus extended Roman influence to Greece proper, temples were built for him and cities placed his portrait on their coinage; he called himself godlike (isotheos) in an inscription at Delphi – but not in Latin, or at Rome.
The mos majorum had required that magistrates hold office collectively, and for short periods; there were two consuls; even colonies were founded by boards of three men;[30] but these new leaders held power by themselves, and often for years.
"[37] He was accorded a house at public expense which was built like a temple; his image was paraded with those of the gods;[38] his portrait was put on the coins (the first time a living man had appeared on Roman coinage).
Early in 44 BC, he was called parens patriae (father of the country);[39] legal oaths were taken by his Genius; his birthday was made a public festival; the month Quinctilis was renamed July, in his honor (as June was named for Juno).
[46] Octavian had to respect the overtures of his Eastern allies, acknowledge the nature and intent of Hellenic honours and formalise his own pre-eminence among any possible rivals: he must also avoid a potentially fatal identification in Rome as a monarchic-deistic aspirant.
Should "foreigners" or private citizens wish to honour him as something more, that was their prerogative, within moderation; his acknowledgment of their loyalty demonstrated his own moral responsibility and generosity; "his" Imperial revenue funded temples, amphitheatres, theatres, baths, festivals and government.
[citation needed] In the Eastern provinces, cultural precedent ensured a rapid and geographically widespread dissemination of cult, extending as far as the Augustan military settlement at modern-day Najran.
[70] The first known Western regional cults to Augustus were established with his permission around 19 BC in north-western ("Celtic") Spain and named arae sestianae after their military founder, L. Sestius Albanianus Quirinalis.
Claudius adopted the cognomen Caesar, deified Augustus' wife, Livia, 13 years after her death and in 42 AD was granted the title pater patriae (father of the country), but relations between emperor and Senate seem to have been irreparable.
Without the ability to trace their origins to any Roman deity, the new Flavian dynasty under Vespasian had to establish a new standard of policy in order to rule over a people predisposed to the divine imperial cult tradition.
He dedicated state cult to genio populi Romani (the genius of the Roman people), respected senatorial "Republican" values and repudiated Neronian practice by removing various festivals from the public calendars, which had (in Tacitus' unsparing assessment) become "foully sullied by the flattery of the times".
Following his defeat of his rival Clodius Albinus at Lugdunum, he re-founded and reformed its imperial cult centre: dea Roma was removed from the altar and confined to the temple along with the deified Augusti.
[143] Severus died of natural causes in 211 AD at Eboracum (modern York) while on campaign in Britannia, after leaving the Empire equally to Caracalla and his older brother Geta, along with advice to "be harmonious, enrich the soldiers, and scorn all other men.
Where other emperors had employed the mos maiorum of family obligation at the largely symbolic level of genius cult, Caracalla literally identified his personal survival with the state and "his" citizens.
He was assassinated by the Praetorians at the age of 18, subjected to the fullest indignities of damnatio memoriae and replaced with his young cousin Alexander Severus, the last of his dynasty, who reigned for 13 years until killed in a mutiny in 235.
It was an unwise move for his own posterity, as the grant or withholding of apotheosis remained an official judgment of Imperial worthiness, but the stripping of the temples of state gods caused far greater offense.
Further development in imperial cult appears to have stalled until Philip the Arab, who dedicated a statue to his father as divine in his home town of Philippopolis and brought the body of his young predecessor Gordian III to Rome for apotheosis.
Coins of Philip show him in the radiate crown (suggestive of solar cult or a Hellenised form of imperial monarchy), with Rome's temple to Venus and dea Roma on the reverse.
After an accession of doubtful validity, Decius justified himself as rightful "restorer and saviour" of Empire and its religio: early in his reign he issued a coin series of imperial divi in radiate (solar) crowns.
[166] Aurelian (270–75) appealed for harmony among his soldiers (concordia militum), stabilised the Empire and its borders and established an official, Hellenic form of unitary cult to Sol Invictus in Rome's Campus Martius.
[190] Livy believed that military and civil disasters were the consequence of error (vitium) in augury, neglect of due and proper sacrifice and the impious proliferation of "foreign" cults and superstitio.
[192] In Julio-Claudian Rome, the Arval priesthood sacrificed to Roman state gods at various temples for the continued welfare of the Imperial family on their birthdays, accession anniversaries and to mark extraordinary events such as the quashing of conspiracy or revolt.
The same forces inevitably produced a sōtēr (saviour) who would transform the destructive and "unnatural disorder" of chaos and strife to pax, fortuna and salus (peace, good fortune and well-being) and is thus identified with solar cults such as Apollo and Sol Invictus.
[231] In this change of Imperial formula Constantine acknowledged his responsibility to an earthly realm whose discord and conflict might arouse the ira deorum; he also recognised the power of the new Christian priestly hierarchy in determining what was auspicious or orthodox.
Constantine's nephew Julian, Rome's last non-Christian emperor, rejected the "Galilean madness" of his upbringing for a synthesis of neo-Platonism, Stoic asceticism and universal solar cult and actively fostered religious and cultural pluralism.
[240][241] It drew its power and effect, however, from both religious traditions deeply engrained in Roman culture, such as the veneration of the genius of each individual and of the ancestral dead, and on forms of the Hellenistic ruler cult developed in the eastern provinces of the Empire.
Cult to living or dead emperors was inseparable from Imperial state religion, which was inextricably interwoven with Roman identity and whose beliefs and practices were founded within the ancient commonality of Rome's social and domestic mos maiorum.