The town is the main municipal, administrative and commercial center of Rubirizi District.

This location is approximately 97 kilometres (60 mi), by road, northwest of Mbarara, the largest city in Ankole sub-region.

[2] Rubirizi is located approximately 364 kilometres (226 mi), by road, southwest of Kampala, Uganda's capital largest city.

[4] Rubirizi is located at an average elevation of 1,764 metres (5,787 ft), above sea level.

It was calculated that the population of the town grew at an average annual rate of 1.9 percent between 2015 and 2020.